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…and the role of software
We frequently encounter organizations transforming their innovation systems and organization “on-the-go”. In recent projects we had the situation that traditional, well-doing companies have forgotten how to innovate. Some of these firms date back more than a 100 years and have seen significant phases of growth, all associated with innovations across many types but mostly with new products.
At the portfolio level roadmaps are quickly in focus to find out how core products as well as new services interact with each other. Building complex end-to-end products in a connected world dominated by software is no longer possible in isolated projects but must build upon software platforms that are structured and layered to optimally balance re-use of commercial, open-source and proprietary components.
Coming from organizations dreading software as #1 problem such clients quickly step up to become able to master changes in an agile way. As software is developed as an evolution built on a sound platform basethis thinking will positively influence other disciplines as well.
Business will profit dramatically as the evolutionary cycles will uncover new learnings during the customer journey. Using a proven innovation framework — not just a process — will finally connect strategy, initiatives, product management and development.
Once organizations master multiple projects and platform roll-outs we often get the request how to institutionalize the success patterns. Or, how can we act as an innovative organization with a steady stream of ideas, inventions, and innovations? Working in streaming or pipelining mode makes sure the way of success and innovation is not forgotten.
The way to ensure such a working mode is to employ an innovation framework.
In contrast, a process is just part of that. While the framework describes all kinds of activities and capabilities, the software-related aspects differ quite a bit when applied to the discovery and execution phases:
When working on software innovations a strategy update for the digital world is usually needed as a prerequisite. Once in place software roles regarding different innovation aspects have to be defined and assigned:
In a nutshell, with more projects going “digital”, software reviews, innovation frameworks and systems become more important. Sometimes they get even dominant in terms of pressure for launching and need for new growth.
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