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A product portfolio contains product lines across many horizons according to their lifecycle. Therefore overall business performance depends on the contributions of all of these products.
They are in different adoption phases. They can grow easily or strongly, are in saturation, or are completely outdated by new approaches.
However, in the case of the transition zones, there is a dilemma in the form of intra-company competition between the various projects.
Above all, to resolve this dilemma, a systematic innovation process needs to be in place.
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